White Weft is a denim design studio based in Brixton. With an emphasis on on circularity we design for the full lifecycle of the garment. Run by Janelle Hanna who has decades of experience as a design director for well known brands, White Weft design responsible denim, offer creative repairs and utilise the billions of jeans already in existence to create unique upcycled products. We believe this is a business model all jeans brands will follow in the future!